For CMO Spotsaas Buyer Intent

Stop guessing which buyers are ready. Start knowing.

Your demand gen team spends budget reaching everyone. Buyer Intent tells you exactly which companies are actively evaluating your category right now — so every dollar targets an in-market buyer.

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No credit card required · GDPR compliant · First signals in 24 hours
2M+ buyers visit Spotsaas annually
25,000+ software listings
400+ software categories
Real-time intent signals

Trusted by revenue teams at

HubSpotHubSpot SalesforceSalesforce IntercomIntercom PipedrivePipedrive Apollo.ioApollo.io GongGong monday.commonday.com ChargebeeChargebee NotionNotion ZoomZoom ClickUpClickUp LinearLinear LoomLoom RipplingRippling MailchimpMailchimp LatticeLattice GreenhouseGreenhouse
HubSpotHubSpot SalesforceSalesforce IntercomIntercom PipedrivePipedrive Apollo.ioApollo.io GongGong monday.commonday.com ChargebeeChargebee NotionNotion ZoomZoom ClickUpClickUp LinearLinear LoomLoom RipplingRippling MailchimpMailchimp LatticeLattice GreenhouseGreenhouse
Budget efficiency

Spend your demand gen budget on buyers already in-market

The average B2B marketing team wastes 60–70% of their budget reaching companies that aren't in a buying cycle. Buyer Intent identifies the 3–5% who are actively evaluating right now — so your ads, content, and outreach land at exactly the right moment.

  • Know which companies are in-market before you spend a dollar on ads
  • Suppress non-buyers from paid campaigns — cut wasted spend by up to 40%
  • Align content and outreach to the exact stage of each buyer's evaluation
In-market accounts — your category
Company Last active Buying Stage
Notion
Live Evaluating
Rippling
8m ago Comparing
Linear
22m ago Shortlisting
ClickUp
1h ago Evaluating
Zoom
3h ago Comparing
Attribution & pipeline

Prove marketing's contribution to pipeline — with real intent data

When marketing-sourced leads close, you need to show the board it wasn't luck. Buyer Intent creates a clear signal trail — from first Spotsaas session to closed deal — so you can attribute pipeline to the exact moment a buyer entered market. Your team looks smarter. Your budget grows.

  • Attribute pipeline to intent signals — not just last-touch form fills
  • Show the board which marketing motions surface the highest-intent accounts
  • Connect ABM lists directly to in-market companies showing real buying intent
Pipeline sourced by channel this quarter
Intent-qualified outreach42%
Paid search28%
Content / organic18%
Cold outbound12%
Intent-qualified pipeline converts at 3.2× vs cold outbound
ABM & account targeting

Build your ABM list from buyers who are actually buying

Most ABM lists are built from firmographic filters and guesswork. Buyer Intent builds your list from observed behavior — companies whose employees are actively on Spotsaas reading about your category right now. That's not a target account list. That's a pipeline list.

  • Auto-populate ABM audiences with companies showing real buying intent
  • Sync in-market accounts to your ad platforms for targeted display and LinkedIn campaigns
  • Get a new signal every day — your list stays fresh without manual research
Integrates with
"We cut our cost-per-opportunity by 34% in one quarter by suppressing non-buyers from paid campaigns and reallocating that budget to intent-qualified accounts. Buyer Intent is the best ROI decision we made last year."
— Vik Chadha, Founder, Hivedesk & Glowtouch Technologies
Pricing

Simple, transparent plans

Talk to us and we'll tailor a plan to your category and team size.

Quarterly

Flexible quarterly commitment. Best for teams that want to test intent data before going all-in.

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Most popular
Annual

Full-year access with priority onboarding, dedicated support, and the best per-signal rate.

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Need a custom plan or multiple categories? Talk to us →

FAQ

Questions from CMOs

Buyer Intent feeds your ABM program with companies showing observed buying behavior — not just companies that match your ICP on paper. You can auto-sync in-market accounts to HubSpot, Salesforce, or your ad platforms, so your ABM targeting updates daily based on live intent rather than quarterly based on static lists.
Yes. By syncing in-market accounts to Google Ads, LinkedIn Campaign Manager, or Meta, you can exclude companies not currently in a buying cycle — reducing wasted impressions and improving ROAS. Teams typically see 20–40% reduction in cost-per-qualified-lead after implementing intent-based suppression.
Buyer Intent integrates with HubSpot and Salesforce natively. In-market accounts appear as new contacts or trigger workflow enrollment automatically. We also support webhooks for custom integrations with Marketo, Pardot, or any MAP that accepts webhook data.
Intent signals are updated in near real-time — typically within minutes of a buying session on Spotsaas. For ABM lists, daily syncs are sufficient. For high-urgency outreach (SDR Slack alerts), signals fire within 15 minutes.
Quarterly and annual plans are available — both with a "get a quote" approach. Book a demo and we'll size the right plan for your category and team.

Still have questions? Book a 20-minute demo and we'll walk you through live signals in your exact software category.

Your buyers are on Spotsaas right now. Your ads aren't reaching them.

Intent-qualified pipeline converts at 3× the rate of cold outbound. See live signals in your category.

Trusted by revenue teams at 200+ B2B companies.

See a live signal → Book a demo