For Marketing Teams Spotsaas Buyer Intent

Stop spending ad budget on accounts that aren't buying

2M+ buyers visit Spotsaas annually to compare software in your category. Buyer Intent puts those in-market signals directly into your campaigns, sequences, and pipeline reporting.

No credit card required · GDPR compliant · First signals in 24 hours
2M+ buyers visit Spotsaas annually
25,000+ software listings
400+ software categories
Real-time intent signals

Trusted by revenue teams at

HubSpotHubSpot SalesforceSalesforce IntercomIntercom PipedrivePipedrive Apollo.ioApollo.io GongGong monday.commonday.com ChargebeeChargebee NotionNotion ZoomZoom ClickUpClickUp LinearLinear LoomLoom RipplingRippling MailchimpMailchimp LatticeLattice GreenhouseGreenhouse
HubSpotHubSpot SalesforceSalesforce IntercomIntercom PipedrivePipedrive Apollo.ioApollo.io GongGong monday.commonday.com ChargebeeChargebee NotionNotion ZoomZoom ClickUpClickUp LinearLinear LoomLoom RipplingRippling MailchimpMailchimp LatticeLattice GreenhouseGreenhouse
Account-based targeting

Run ABM campaigns on accounts already in-market

Account-based marketing only works if you know which accounts to target. Buyer Intent gives you a live, continuously refreshed list of companies actively evaluating your category — so your paid campaigns, content sequences, and LinkedIn ads hit the right accounts at exactly the right moment.

  • Build real-time ABM audiences from in-market account lists
  • Sync signals to LinkedIn Campaign Manager for matched-audience targeting
  • Stop spending ad budget on accounts that aren't in a buying cycle
In-market accounts this week
Live
430
Companies actively evaluating your category
Pipedrive
Pipedrive Hot
Notion
Notion Hot
Loom
Loom Warm
Rippling
Rippling Warm
Intercom
Intercom Warm
Pipeline attribution

Finally know which intent signals drive pipeline

Which signals actually convert to pipeline? Buyer Intent connects category-level intent trends with your CRM data so you see exactly which research behaviours predict closed revenue. Double down on what works — cut what doesn't.

  • Track intent-to-pipeline conversion by signal type
  • Measure how early outreach correlates with win rate
  • Report on intent-driven pipeline as a standalone channel
Intent signal → pipeline conversion
Last 90 days · your category
Alternatives page
78%
Pricing page
64%
Feature compare
51%
Review deep-dive
38%
Category listing
22%
Content timing

Reach buyers with the right content at the right stage

When a company is reading alternatives pages, they want comparison content. When they're on pricing tabs, they want ROI justification. Buyer Intent tells you which stage each account is at — so your sequences land with context, not noise.

  • Know whether each account is comparing, shortlisting, or deciding
  • Trigger stage-appropriate content sequences automatically
  • Feed buying-stage context to reps before they reach out
Integrates with
📊 Your category · Content stage signals
Comparing stage
Alternatives + features pages
2,610
Shortlisting stage
Pricing + reviews deep-dives
1,840
Deciding stage
Multiple stakeholders active
1,230
Validation stage
Review deep-dives + G2 comp
770
Pricing

Simple, transparent plans

Talk to us and we'll tailor a plan to your category and team size.

Quarterly

Flexible quarterly commitment. Best for teams that want to test intent data before going all-in.

Get a quote →

Need a custom plan or multiple categories? Talk to us →

"We'd done ABM for two years but always struggled with list quality. Buyer Intent solved it — a live, self-refreshing list of accounts genuinely in-market for our category. Our ad CPL dropped 40% because we stopped targeting accounts that weren't buying."
— Vik Chadha, Founder, Hivedesk & Glowtouch Technologies
FAQ

Questions from marketing leaders

In-market account lists sync to LinkedIn Campaign Manager and can be exported to Google Customer Match or any DSP via CSV/API. Run matched-audience campaigns to companies actively evaluating your category — your spend targets people who are genuinely in-market.
Yes. Knowing which pages a company visited on Spotsaas tells you where they are in their evaluation. Trigger personalised email sequences, show relevant content in your MAP, or give reps stage-specific talk tracks.
Most MQLs are behavioural signals from your own site — which means you're waiting for buyers to find you. Buyer Intent surfaces intent before a buyer visits your site, letting you prioritise accounts most likely to convert before they even hit your funnel.
Yes. Buyer Intent integrates with HubSpot and Salesforce, so you can build reports showing which in-market accounts converted to pipeline, and how outreach timing relative to the intent signal affected win rate.
Most teams are live within 24 hours. Connect your CRM or export a CSV, set up your Slack alert channel, and your first in-market account list is ready. No tagging, no pixel, no engineering required.

Still have questions? Book a 20-minute demo and we'll walk you through live signals in your exact software category.

See who's in-market before your competitors do

Start with your category. Get your first signals in 24 hours. No credit card required — cancel any time.

Trusted by revenue teams at 200+ B2B companies.