Use Case · Pipeline Generation Spotsaas Buyer Intent

Find the buyers your outbound lists never show you

2M+ buyers research software on Spotsaas every year. Most of them have never been to your website, never filled out a form, and never shown up in any list you've bought. Buyer Intent shows you who they are.

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No credit card required · GDPR compliant · First signals in 24 hours
2M+ buyers visit Spotsaas annually
25,000+ software listings
400+ software categories
Real-time intent signals

Trusted by revenue teams at

HubSpotHubSpot SalesforceSalesforce IntercomIntercom PipedrivePipedrive Apollo.ioApollo.io GongGong monday.commonday.com ChargebeeChargebee NotionNotion ZoomZoom ClickUpClickUp LinearLinear LoomLoom RipplingRippling MailchimpMailchimp LatticeLattice GreenhouseGreenhouse
HubSpotHubSpot SalesforceSalesforce IntercomIntercom PipedrivePipedrive Apollo.ioApollo.io GongGong monday.commonday.com ChargebeeChargebee NotionNotion ZoomZoom ClickUpClickUp LinearLinear LoomLoom RipplingRippling MailchimpMailchimp LatticeLattice GreenhouseGreenhouse
The pipeline gap

97% of your pipeline is invisible to you right now

Your inbound captures the buyers who already know you exist. Your outbound targets whoever shows up in a bought list. Buyer Intent captures the buyers who are actively evaluating your category on Spotsaas — the companies between "never heard of you" and "filling out your form" — and surfaces them before anyone else knows they're in-market.

  • See every company actively evaluating your category right now
  • Reach accounts 30–90 days before they appear in your CRM
  • No first-party pixel needed — zero footprint on your site required
❌ Without Buyer Intent
  • Wait for inbound (avg 127 days)
  • Cold outreach to unverified lists
  • React when competitor wins the deal
  • 95% of pipeline invisible until late stage
✓ With Buyer Intent
  • See in-market accounts day 1
  • Reach buyers while shortlists form
  • Alert fires before competitor is shortlisted
  • 30–90 day head start on every deal
Account discovery

Accounts you've never heard of — already evaluating you

Buyer Intent doesn't just surface accounts in your CRM or on your target account list. It finds companies you've never heard of — the mid-market company three states over that stumbled onto Spotsaas while evaluating HR tools, or the enterprise team that's been quietly researching for 6 weeks. You get the signal the moment they're active.

  • Discover net-new accounts outside your existing TAM lists
  • See company size, industry, and research behavior in one view
  • Prioritise by research intensity — the more pages, the more intent
🔍 New accounts — not in your CRM
Intercom
Not in your CRM
New account 8m ago
Chargebee
Not in your CRM
Not in CRM 22m ago
Pipedrive
3 pages visited
Live — 3 pages visited
Rippling
Research intensity: high
High intent 1h ago
Pipeline velocity

Turn anonymous research into booked meetings — in hours

The average B2B buyer is 57% through their evaluation before engaging a vendor. Buyer Intent closes that gap. When an in-market account hits your Slack queue or CRM, your rep can reach out the same day — while the evaluation is live — instead of months later when the decision is made.

  • Slack alert the moment a new account goes in-market
  • Auto-push to HubSpot or Salesforce with full intent context
  • Export buying committee contacts directly to your outreach sequence
Integrates with
🆕
New in-market account detected
Attio (200–500 employees) just started evaluating your category — 4 pages visited, never been to your site.
Now
✓
Pushed to HubSpot as new deal
Attio added to pipeline stage "Intent — Not Contacted" with 3 buying committee contacts.
1m ago
⚡
Slack alert fired → #pipeline-new
@sara — Vercel is researching your category. VP Eng + Head of Infra both active. Not in any list.
3m ago
📋
Contacts exported to sequence
4 buying committee contacts from Rippling added to "Net-New Outbound Q3" campaign.
11m ago
Pricing

Simple, transparent plans

Talk to us and we'll tailor a plan to your category and team size.

Quarterly

Flexible quarterly commitment. Best for teams that want to test intent data before going all-in.

Get a quote →
Most popular
Annual

Full-year access with priority onboarding, dedicated support, and the best per-signal rate.

Get a quote →

Need a custom plan or multiple categories? Talk to us →

"In Q1 we generated 34 net-new opportunities from accounts that had never visited our website, never filled a form, and weren't on any list we'd ever bought. Every single one came from Buyer Intent. That's pipeline we literally couldn't have found any other way."
— Vik Chadha, Founder, Hivedesk & Glowtouch Technologies
FAQ

Questions about pipeline generation

A bought list is static — it tells you who exists in your TAM. Buyer Intent is dynamic — it tells you which of those companies is actively evaluating your category right now. The companies Buyer Intent surfaces have self-selected into a buying cycle. That's the difference between cold outreach and a warm, timely conversation.
It depends on your software category. Popular categories like CRM, HR, or Marketing software typically see thousands of in-market accounts per month. Niche categories may see hundreds. We'll show you your category's volume in a live demo before you commit.
Yes. Filter in-market accounts by company size, industry, geography, revenue range, and tech stack. Only accounts that match your ICP hit your team's queue.
For each in-market account you get: company name and firmographics, which pages they visited on Spotsaas (alternatives, pricing, features, reviews), session duration, how many people from the company were active, buying committee contacts (name, title, work email), and a research intensity score.
Buyer Intent sits on top of your existing workflow. In-market accounts push to your CRM automatically, buying committee contacts export to Apollo or your sequencing tool, and Slack alerts fire the moment an account goes live. Your team doesn't change their process — they just get better inputs at the top.

Still have questions? Book a 20-minute demo and we'll walk you through live signals in your exact software category.

Your next 30 deals are already on Spotsaas

They're evaluating your category right now — and they haven't contacted you yet. First signals in 24 hours, no credit card required.

Trusted by revenue teams at 200+ B2B companies.

See a live signal → Book a demo